Marketing Manager, Balkans

(Belgrade, Novi Sad)

Reports to: Head of Marketing, Central Europe

Objectives:

Following development of business in Balkans

Geographical scope of this role includes Serbia, Slovenia, Croatia, Macedonia, Bosnia, Montenegro and Albania with main current focus on Serbia, Slovenia, Croatia and Macedonia

Drive local marketing and PR activities targeting customers (affiliates & advertising sales) and consumers in order to achieve agreed business goals in 6 countries

Create and grow channels awareness within Balkan territories to drive up sell of channels within the region

Build direct contact with local operators to maintain existing business where contracts are due for renewal, retain business in the long term

Up sell additional channels to existing operators to increase revenue streams

Support newly launched advertising sales function in Serbia and Slovenia

Work with local affiliate sales agents

Job Description:

Develop, manage and deliver the annual marketing and PR strategy & plans for the territory: consumer, affiliate, ad sales, PR, digital

Develop and manage the annual budgets for the territory

Promote the channels, programming content and company both B2C and B2B throughout the territories

Work closely with Head of Marketing CE, local affiliate sales agents, local ad sales agents, local press and PR contacts and central supporting teams

Implement and manage local partners/agencies relationships and rosters

Build ongoing relationships with local large, medium, small affiliates and create, manage, deliver joint marketing plans promoting the channels

Support affiliate and ad sales team with marketing materials to promote the channels, as well as support sales team in new channel pitches preparation

Plan, manage and deliver relationship/sales building initiatives and events providing marketing support to affiliate and ad sales teams

Develop and manage regular PR activity across territories as well as identify wider PR opportunities to grow consumer & trade awareness of the channels

Communicate and leverage all new market developments related to the channels

Develop and maintain local social networks and websites

Analyse and report results/efficiency of all marketing and PR activities developing ROI approach

Acquire, analyse and regularly distribute market and competitive information to the key stakeholder

Manage all marketing administration including contracts and invoicing for the region

Explore opportunities for barter deals

Skills and experience:

5-10 years experience, with specialized local knowledge of trade marketing preferably within international media across Balkan countries

Strong marketing communications experience including consumer and trade marketing: creative development, direct mail, digital marketing, events, PR and press, merchandising

Established relationship with media, TV media and key operators in Serbia, Slovenia, Croatia and other Balkan countries

Experience of managing agency relationships

Organised, proactive and strategic

Good communicator with strong interpersonal and business skills

Must be able to build relations quickly and deliver within a matrix environment

Enthusiastic, flexible and self-motivated; ability to operate in a dynamic and charged environment

Strong written and presentation skills, analytical, attention to details

Fluent English language, knowledge of Slovenian language